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Tax and Accounting Services Are Bought Not Sold

TAX AND ACCOUNTING SERVICES ARE BOUGHT NOT SOLD

Cost Free
Presentation Length 1.0 hour

Recorded DateSeptember 27, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

As a tax and accounting firm owner, it's important to understand what your prospects are doing when coming across your services. They are checking your website, reviews, social media, and more. On top of that, they are researching your top competitors. In other words, your services are being bought—not sold.

This workshop will teach you how to master your digital presence in order to adapt to this concept so that you can attract better clients and demand higher fees.

Learning Objectives:


  • Recognize Google’s algorithm and determine how to build Google E-A-T (Expertise, Authoritativeness and Trustworthiness) to be an established brand

  • Identify how to fix the quality of your services

  • Determine how to sell experiences, not things

  • Evaluate how to position yourself and charge for expertise client loyalty

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Lee Reams II

CountingWorks PRO
CEO and Founder
[email protected]
(818) 338-8700 ext. 222

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Lee Reams II (Founder & CEO) is the energy behind CountingWorks PRO. He is actively involved in product development, marketing, and website development. He prides himself on listening to clients' needs while developing first-class solutions and is known to monitor his iPhone at all hours of the day. In addition, Lee has presented marketing and growth concepts to tens of thousands of tax and accounting professionals. When Lee is not busy putting his ideas to work, he enjoys spending time with his wife, Allison, and daughter, Whitney. Also, he is an active hiker, mountain biker and loves exploring the Sierra backcountry.

About Our Presenter

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Trusted by thousands of tax and accounting professionals and with award-winning marketing automation technology, CountingWorks PRO has been helping professionals to build and grow five-star practices for more than a decade. With its marketing automation technology, CountingWorks PRO provides small firms with state-of-the-art digital marketing technology and automation solutions which include websites, blogs, email newsletters, secure client portals, appointment and e-sign tools, social media marketing, search engine optimization, reputation building and more. With its TaxBuzz and CountingWorks financial marketplaces, CountingWorks PRO provides ways for millions of small business owners and taxpayers to connect and engage. For more information, visit www.countingworkspro.com.