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The Value Spectrum: Your Firm’s Pathway To Amplify Loyalty & Growth

THE VALUE SPECTRUM: YOUR FIRM'S PATHWAY TO AMPLIFY LOYALTY & GROWTH

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 14, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

It used to be that having a satisfied client was the highest bar of value. Today, that is redefined. To attract and grow the very best clients, we now need to move the needle toward loyalty. Loyal clients are more likely to continue buying current services, and we’re more likely to expand our reach with new services. The Value Spectrum can help you and your firm to successfully create and sustain loyalty, and therefore accomplish stronger growth. 

Learning Objectives:


  • Define the concept of firm ambassadors and their role in redefining value 

  • Identify the value spectrum, and how to use it in identifying the loyalty level of clients and prospective clients 

  • List the differences between table stakes (satisfaction) and differentiators (loyalty) 

  • Outline practical strategies to improve overall client loyalty

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Amy Franko

Amy Franko Associates
CEO | LinkedIn Top Sales Voice
[email protected]

Aflogo

Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes IBM and Lenovo’s global companies before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon bestseller, and Top Sales World recognizes her as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.


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